We, humans, are visual species, find videos more memorable, more engaging, and more attractive than any other type of content. That is why this effective element should be in your inbound marketing strategy.
Video means storytelling with visuals without directly advertising your products. This tends to offer more exposure and improved conversion rates.
Hence it is clear that video editing software is a necessity for every business including yours and for marketers if you want to retain your place in the market.
Let’s take a look at the impact of video marketing!
A note for all the savvy marketers – video is something that is never going to get replaced.
Even recent news says that Mark Zuckerberg believes that video is an important part of the future.
- 6/10 people prefer to watch online videos over television
- Every year video consumption rises to 100%
- 81% of the major businesses make use of video as one of their prime tools
- 72% of customers prefer knowing about a product or service from videos instead of texts
- 78% of people watch online videos per week along with 55% of people watching online videos each and every day
- It has been estimated that by the year 2022, videos will making up more internet traffic – which is 15 times more than 2017
Let’s take a glance at the video marketing statistics…
- It helps to get 300% traffic and aid to get more leads from videos
- Almost 50% of online users ask for videos to find service or products
- Websites with video increases search traffic to 157%
- The click rates increase to 300% when an email has a video
- Video contents increase the ROI by 52% as said by the marketers
- 64% of people get convinced to buy a product after watching a video of a brand
- Conversion rates increase by 80% when the landing page includes a video in it
- Websites containing videos are 53 times likely to level up in the Google’s front page
- 95% of marketers tell that videos help them to get better knowledge about service and products
I know what you are thinking right now?
You will simply find out the solution right now to enjoy such astounding results. But before that, you need to know about the advantages of video editing software.
What are the significant benefits of using video creation software?
With more than half of the population across the globe is shifting online, there is no harm in addressing the current era as the digital era. Technological development has resulted in improvement in each and every field – whether it is healthcare, or education, or entertainment.
Whilst every sector is digitally rising, businesses are also implementing the development to its core for better results from marketing. In the last few decades marketing has transformed in an unmatched manner.
Unlike the previous days, videos have grown vastly in the present condition and the reason is video marketing has the ability to reach a wider number of people at a very less amount of time.
You might be thinking that video creation is a costly endeavor but the reality is when you have the right video editing software, you don’t have to make a lot of investment.
- It will save your time
- It will make the video creation seamless as it is never before
- It is economical than hiring high-end video editors
- It boosts the productivity to a huge extent
- It has the ability to create appealing videos
- It does not require any plug-in
- It ensures the standard of the video
- It provides you the freedom to customize the video
Using video editing software is not only a help for the businesses but also it ensures meeting your marketing needs with ease and cost-effectively.
As mentioned previously, when you start using videos in your business promotion, you can find a significant rise in traffic and conversion. So, are you trying to find out the best video editing software available in the market?
You will be perplexed with the overwhelming choices that are there in the market and therefore to make it easier for you today I will take a quick look at some of the best video editing software that can help in your video marketing.
So, Here Are the Top 9 Best Video Editing Software
In my list, you will find all user-friendly video editing software that can be used by beginners and experienced video creators. Let’s check out them at a glance…
- VideoMaker FX
Now check out why these video editing software are best.
This is a user-friendly or easy video maker that allows you to create whiteboard animations and videos. The many customizable fonts and slide themes available in it helps to create instant scenes and animation in a seamless manner.
This is said to be the top whiteboard animation software available in the market at this time. Released in 2013, this was one of the most affordable software that enables small businesses to develop some of the outstanding videos in order to market their product or give tutorials.
Features of VideoMaker FX
One of the most amazing things about this software is being very user friendly. Its look very simple by the moment you get to know the plethora of tools that you can drag and drop, you will simply keep your jaw open.
- Guaranteed royalty-free soundtrack professionally composed makes a great video
- Over 240 animated slides, which covers various topics to help you find your suitable slide
- Several backgrounds and graphics which can easily be accessed with just a click
- You get the rights for the videos
- You can easily generate a sales letter
- You get updates and support for 12 months from DOP
- You can easily create videos in just a minute
- This is a tiny software which tales very less memory
VideoMaker FX Pros
- You can easily export contents into some other videos
- You can use special effects for the videos enabling you to put your ideas
- You can easily preview your projects and make necessary changes
- It is both Mac and Windows compatible
- This can be used for different niches
- It is affordable
You can but it at only $37.
Viddyoze is one platform that puts everything under one roof. This software is one of the best professional video editing software for companies. It comprises of the animated videos which mostly become popular as the companies and businesses are mostly into using videos for their promotion.
The user-friendly interface of this software requires no designing or marketing experience as you will be able to customize animation by yourself keeping in mind about your brands. Easy and inexpensive, Viddyoze creates marketing videos much easier like never before.
Viddyoze helps to:
Features of Viddyoze
- With this video creator software, you will be able to all gloss and other glamorous features that are generally added by the advertising agency
- With the real models and actors being shot from a professional aspect which would generally cost you a thousand dollars are available in this software.
- The high-end animations professionally created which is possible with the AfterEffects are available in this software
- The social media animations available in this software bring more follows, likes, retweets, and shares
- The huge number of template bank available with Viddyoze ensures the effortless flow of videos from first to last
- Pro marketer’s approved outros ensure more sign-ups, sales, and shares
- With light effects, lens flares, film grain, blockbuster-style and a lot more you can make professional-grade video
- ALPHA technology takes your animation to a whole new level
- Automated animated video making aids in creating videos with exceptional quality
- More than 170+ professional templates provide you with idea to create attractively
- The simple guides and procedure helps you to create the animation without any help
- Only by three clicks, you will be able to create a professional class video
- No need for experience in marketing or designing, as it is very simple
- This cloud-based software does not require installation
Now you can buy this software at only $77
CreateStudio is one of the best software available in the market that offers unparalleled opportunities to create a video for both pro and amateurs. The entire procedure is both comfortable and simple. The only thing you require doing is choose a character than action and then animate.
This is an easy software that is able to create animation with ease due to its simple user-interface. You require choosing preset animations, templates, and then customize the videos to meet the goal of your brand.
If you prefer including social media videos, animated video ads, marketing videos, and much more, CreateStudio is certainly the final name for them. social media marketing becomes easy with this video creator software.
If you are thinking about what else can be done, then this image will help you to get an answer.
Features of CreateStudio
- Easy drag and drop editor
- One-click to present animation for creating animation
- Create and export unlimited videos even in 4K resolution
- Compatible to both Mac and Windows
- Green Screen features enable easy removal of background colors
- 50 pre-created templates ensure easy video creation
- Easy customization of videos with special effects and gradient
- Create explainer video videos with text inclusion
- Full team accessibility
- Create a video of any size
- Freedom to upload a template from any platforms
- Easy removal of background images with Green Screen
- Able to import media into your project making use of Pexels
- No need any experience because of the drag and drop and easy click functionality
The software is available at different prices. You can buy as per your needs.
Or, you can read my full CreateStudio Review before buying.
OpenShot is an amazing free video editing software for pc that becomes a great choice for businesses who are willing to include videos in their promotions or website. With the easy creation of this software and great user-interface, anyone can access this software.
This is a free app that is compatible with Mac, Linux, and Windows, which is one of the major reasons for its huge reputation. The basic simple interface might not seem high-end but it offers everything that a video editing app needs to have.
You have the freedom to switch from simple to advanced vies based on the information you want to see. Besides, you will be able to customize the interface in a manner that suits perfectly with your needs.
If you want to download free software for video editing, OpenShot is a great choice.
Features of OpenShot
- This software has the ability to write and read most of image and video formats
- Easy drag and drop functionality to integrate anything
- You will be able to create several layers as required like audio track, background videos, watermarks
- Do anything you want with the video like trim, rotate, snap, scale, adjust X and Y location and so one is just a few clicks
- More than 40 vector templates are there in this software that makes it fun and easy
- Use 3D animation with the freedom to adjust the length, color, size, text and so on
- Great audio editing features like display of waveforms or split audio and adjust everything
- Control the timing like slowing down or speeding up as per your needs
- You can easily add layers
- You can add titles on your video
- You can render the 3D animation
- You can just drag & drop to include anything on your video
- You will be able to trim video with ease and select those perfect moments
- You can do anything with your project like bounce, slide, animate and fade
- The software does not need to have experience because of its easy interface
You can now own this amazing software for FREE!
Blender is again one of the most recommended video editing software that is available for free to the people. This is an open-source platform built with 3D computer graphics by combining the efforts of students, artists, visual effect experts, scientists, game artists, animators, artists, and several other professionals.
This amazing and feature-rich software is great for creating visual effects, animated films, 3D printed models, arts, video games, and 3D applications.
This is a software that helps you to get ultra-realistic rendering. Equipped with some of the amazing modeling tools which help to edit, create, and also transform the models quickly, Blender is one of the best software available in the market.
You have the freedom to combine 2D with the 3D viewport, customize the colors, size, layout, and much more with this app to create a fantastic video for the business or marketing.
Features of Blender
- Cycles amazing production helps go create amazing renders
- Extensive toolset available in Blender helps to curves, retopology, modeling, and sculpting
- Sculpting tools available in this software gives the flexibility and power in the different stages of production
- This software is great for designing animation
- Blender has been used already for feature films and award-winning shorts
- Transform the 2D concept and Story Art in the 3D viewport with this software
- Every tool can be customized and scripted due to the Python API of software
- Due to the customizable architecture, the layout and UI can be customized
- Easy sound synchronization option
- This tool helps you to create 3D games
- You have the freedom to create your add-ons and tools
- Automatic skinning becomes a lot easy with this software
- The path tracer engine helps you to provide realistic lighting to the scenes
- Enabling you to import the raw footages, mask areas, track the footage, and check the camera movements live
You can now get it for free or you can subscribe to the Blender Cloud at € 9,90/month
Wondershare Filmora is another amazing video editing software that can help you to make stunning videos by using Folmora editing tools. The intuitive design of this software helps you to record your screen as well as create fantastic videos. You will become a professional video editor within a few days of using it.
This software has been included with animated elements, filters, and several other video effects that facilitate to stunning video creation.
Included with tones of features help newbie like you to create a video for any purpose. You will also have the freedom to combine multiple images and videos tuned perfectly with the royalty-free music available here.
The fantastic features included in this software make it easy for any organization to create a video for their website or for video promotion.
Features of Wondershare Filmora
- The software has been included with a huge variety of editing tools
- Animated effects, filters, graphic overlays, and various other video effects transform any video into an appealing one
- The software support GIF, 4K editing, color tuning, noise removal, audio mixer, advanced text editor, audio equalizer, scene detection, and video stabilization.
- You can easily edit and also export the 4K videos
- Stunning color tuning allows you to manage the dynamic range of clips and also the white balance
- Video stabilization features is another notable one that removes camera shaking effects
- You can easily add the zooming movements even on still images
- The software enables you to change the background with their chosen one and create some special effects
- Filmora has a screen recording option that will help you to create tutorial videos.
Wondershare Filmora Pros
- Easy removal of background noise
- Seamless communication of images and videos
- A huge number of openers, lower thirds, and titles
- The graphic overlays enable transforming the videos
- You can add 10 music tracks and 5 texts tracks to their timeline
- You can use drag and drop to include moving graphics in the videos
You can now subscribe at only $7.99 monthly
Animoto is another amazing video slideshow creating software allowing you to create some of the appealing personal and marketing slideshows. The jaw-dropping features of this software make it possible to create appealing videos that have the ability to grab attention.
Whether you are a teacher or a photographer or student or business professionals, Animoto has been designed with such an easy interface that everyone can equally access this software. This quick video maker creates some of the best videos in just a few minutes.
Providing you the option to share in social media in just a touch to creating high-end videos to downloading video options to the availability of the commercially licensed sound- makes this software stand unique. It does not require one to be savvy with software functionality.
Features of Animoto
- You can choose from the millions of the stock videos and photos offered by it on your subscription. Simply upload and then drag and drop to get it into the video.
- Included with a catalog that features thousands of music tracks that can be used in your videos.
- Huge collection of the video templates built-in this software ensures making a stunning video
- Get access to the animated text effects, select professional fonts, and control the size to make a stunning and informative video
- You can do anything with your video like put your watermark, adjust to fit the video in any platform, use background colors, trim, zoom, and adjust the timing
- You can create both square and landscape videos with this software
- You can easily share the video with the world with the different options available in the software
- You can hide the logo of Animoto and never let others understand how simply you created it
- This is a user-friendly software
- It is compatible with different devices
- A huge number of template options available
- It has a huge library including the licensed music track
- You will find different customization and styles options
Now you can get it for FREE! but if you looking for more Animoto features then you can consider from below plans.
If you are in search of an app that can promote a podcast in the simplest ways then Headliner is the right choice for you. With this, you will be able to create a video and immediately promote on the social media platforms. As social media is able to generate over 1200% more shares compared to an image and text, this software can be a great inclusion for your promotion.
With Headliner, you do not need to have any previous experience as creating videos is simple then you could imagine. All you need is to bring the ideas or video, then ad gifs or animation or images, and then export the videos to be able to share in the many social platforms.
Features of Headliners
- The audio visualizer helps to grab the attention of people
- You can create multiple videos and have the freedom of promoting the podcast
- You will be able to publish the entire episode on YouTube and start ore audience engagement
- Auto audio transcription become a great help for the people to caption the videos in the perfect manner
- Auto video transcription helps to caption videos immediately
- You have the freedom to market the podcast with several videos
- You will be able to export the right video side for any platform that you choose
- You can find text animation
- You can access unlimited videos
- You will get unlimited stock images
- It is a great platform for podcasts along with enables automatic or manual creation
- You can easily create video from the audio clip or able to make a video from an episode
You can now own this software for FREE!
If you are in search of free online video editing tools, Biteable is definitely a great choice for you. This web-based software can create amazing explainer videos that help to increase traffic and sales. You can add visuals and other multimedia materials to communicate comprehensively.
This tool is very easy to use because of the easy UI. You don’t require any advanced editing experience as the process is very simple and anyone will be able to make an amazing video. The professionally animated styles packed in this tool make it a great choice for the professionals.
Features of Biteable
- Hundreds of scenes are available for you to choose from
- Professional templates to create a video as you want
- You can easily add a text or film or clip or photos
- Hundreds of tracks available in the library
- You can easily tell your story with the presentation, ad or explainers
- You can make a perfect social media content
- With the easy social share buttons, you can instantly share your video to the world
- You can make a masterpiece in just a few minutes
- You can custom the soundtrack on every video
- You can make professional-quality video and animations
- This is an easy tool that has a simple drag and drops functionality
- The library has hundreds of animated styles, live actions ad much more
- You can easily add the predesigned templates along with other stylish aspects in every scene
You can own it at only $15
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Now the choice is YOURS!
So here I have mentioned some of my favorite video creation software that will not only help to create professional videos for social media, websites, and YouTube but also it will help to increase traffic, engagement, and sales.
You can now easily make YouTube videos using this video marketing app and start earning more people’s attention to your high-quality videos.
So don’t leave the chance & start making appealing videos for your business and earn more ROI.
If you using any other interesting video creator software please comment below.
If you like my Video Editing Software list, please share it!
1st Image taken from ciim
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