Video ads or advertising has become a popular and effective way for businesses to reach their target audience. With the rise of online video consumption, video ads have become an essential part of any marketing strategy.
However, with so many types of video ads available, it can be challenging to determine which one is best for your business.
Here, we will explore the different types of video ads, and their advantages, and provide examples of successful campaigns. We will also discuss the best tools available to create video ads that will capture your audience’s attention and leave a lasting impression.
Whether you are a small business owner or a marketing professional, here you going to get valuable insights about video advertising.
What is Video Ads or Video Advertising?
Video ads or video advertising are advertisements that are displayed in the form of videos on various online platforms such as social media, websites, and video streaming services. These ads can be in the form of pre-roll ads, mid-roll ads, or post-roll ads and can be skip-able or non-skip able.
Video ads are becoming increasingly popular because of their ability to capture the attention of viewers and convey a message in an engaging and interactive way.
They are often used by businesses to promote their products or services, increase brand awareness, and drive traffic to their website. Video advertising can be done through various platforms such as YouTube, Facebook, Instagram, and Snapchat.
Now if you are clear about what video advertising is let’s understand the best platforms to run video ads and avail maximum advantage.
Best Platform to Run Video Ads
Below are two of the best platforms where you can run video ads and enhance your chances of getting maximum benefits out of it. Take a look:
YouTube
YouTube is the best platform to run video ads because it is the second-largest search engine in the world after Google, with over 2 billion monthly active users. This means businesses can reach the right audience with their video ads.
YouTube’s targeting options are highly sophisticated, allowing businesses to target their ads based on demographics, interests, and behavior.
YouTube also offers a variety of ad formats, including skippable ads, non-skippable ads, and bumper ads, which can be optimized to fit a business’s specific advertising goals.
Finally, YouTube provides detailed analytics that helps businesses track the performance of their video ads and make data-driven decisions to improve their future campaigns.
Facebook is another great platform to run video ads because it has over 2.8 billion monthly active users, making it the largest social media platform in the world. Facebook’s targeting capabilities are also highly advanced, allowing businesses to target their ads based on demographics, interests, behaviors, and even lookalike audiences.
Facebook offers a variety of ad formats, including in-feed video ads, carousel video ads, and Stories video ads, which can be optimized to achieve a business’s specific advertising goals.
Additionally, Facebook provides detailed analytics that helps businesses track the performance of their video ads and make data-driven decisions to improve their future campaigns.
Finally, Facebook’s video ads can be used in conjunction with other advertising formats, such as image ads and text ads, to create a comprehensive and cohesive advertising strategy.
Types of Video Ads on YouTube and Facebook
Below are the different types of video ads that you can imply on YouTube and Facebook as per your different needs and requirements. Take a look:
TrueView Ads: These are skippable ads that appear before, during, or after a YouTube video. Viewers can choose to skip the ad after 5 seconds, and the advertiser is only charged if the viewer watches at least 30 seconds of the ad or interacts with it in some way.
InStream Ads: These are non-skippable ads that play before or during a YouTube video. Viewers are required to watch the entire ad before they can continue watching the video they originally clicked on.
Bumper instream ads: These are also non-skippable ads that play before a YouTube video, but they are only 6 seconds long. Advertisers use these ads to quickly build brand awareness or promote a specific product or service.
In-Feed Video Ads: These appear in the news feed and can be up to 240 minutes long. They are similar to TrueView Ads on YouTube and can be skippable or non-skippable.
Carousel Video Ads: These are a series of videos that appear in a carousel format, allowing viewers to swipe through them.
Collection Video Ads: These are designed for e-commerce businesses and allow viewers to browse through a collection of products within the video ad.
Sponsored Video Ads: These are videos that appear in the “Suggested Videos” section after a viewer has finished watching a video on Facebook.
Advantages of Video Ads
Marketers use video ads for several advantages, which include:
People love to watch video
Video is an engaging and entertaining medium that captures people’s attention. As a result, video ads have the potential to reach a wider audience and generate more interest than other forms of advertising.
Video ads are cost-effective
Compared to traditional advertising methods such as TV commercials, video ads can be created at a lower cost. With the rise of social media and online video platforms, video ads can be distributed to a large audience without the need for expensive production or media placement.
A video conveys information and emotion
Video ads have the power to communicate messages in a more compelling and emotional way than text or images. This makes them ideal for brands that want to create a strong emotional connection with their audience or convey complex information in an easily digestible format.
Video ads convert sales better
Video ads have been shown to have a higher conversion rate than other forms of advertising. This is because they can provide more detailed information about a product or service and create a stronger emotional connection with the viewer, leading to a higher likelihood of a sale.
Overall, video ads offer a range of advantages for marketers looking to reach a wider audience and generate more interest in their products or services.
Examples of Video Ads
Check out the examples below of the video ads that can give you complete clarity of how they can benefit you as per your needs:
Video Ads Example 1: “Old Spice | The Man Your Man Could Smell Like” – This is a classic example of a successful video ad campaign.
The ad features a shirtless man confidently promoting Old Spice products while various ridiculous scenarios play out in the background. The ad went viral and became a cultural phenomenon, leading to increased sales for the brand.
Video Ads Example 2: “Nike | Dream Crazier” – This video ad campaign features female athletes breaking barriers and challenging stereotypes in their respective sports.
The ad is powerful and inspiring, encouraging women to dream big and pursue their passions. The campaign was well-received and helped to further establish Nike as a brand that supports and empowers women.
Video Ads vs Other Ads
| Benefits | Video Ads | Other Ads |
|---|---|---|
| Conversion Rate | Video ads have higher conversion rates as they can show a product or service in action and provide a more immersive experience. | Other ads may not be as effective in converting viewers into customers as they may not have a strong visual component. |
| Information Retention | Video ads are more effective in retaining information as they combine both visual and auditory elements. | Other ads may not be as effective in retaining information as they may only rely on text or images. |
| Emotional Appeal | Video ads can evoke emotions in viewers through storytelling and visuals, making them more memorable. | Other ads may not be as effective in evoking emotions as they may rely solely on text or images. |
| Engagement | Video ads have higher engagement rates as they are more visually appealing and can tell a story in a short amount of time. | Other ads may not be as engaging as they rely on static images or text. |
Video Ads Best Practices
Take a look at the practices that can help you make the most out of video ads and bring in the results you are looking forward to having:
Keep it Short and Engaging – Videos that are too long can lose the attention of viewers quickly. Keep your video ads short and to the point, while still being engaging and informative.
Optimize for Mobile – With the majority of internet users accessing content on their mobile devices, it’s important to optimize your video ads for mobile viewing. Make sure your videos are formatted correctly and load quickly on mobile devices.
Use Captions and Subtitles – Captions and subtitles can help make your video ads more accessible to a wider audience, including those who are deaf or hard of hearing, or those who prefer to watch videos without sound.
Include a Strong Call to Action – Your video ads should include a clear and compelling call to action, encouraging viewers to take action such as visiting your website, making a purchase, or signing up for a newsletter. Make sure your call to action is prominently displayed and easy to follow.
Willing to Invest in Video Advertising?
If you are willing to invest in video advertising, then the below factors can certainly help you move ahead in the right direction. Check it out:
Setting Video Ads Goals and Objectives
1. Increase brand awareness: Use video advertising to introduce your brand to a wider audience and increase visibility.
2. Drive website traffic: Use video ads to encourage viewers to visit your website and learn more about your brand and offerings.
3. Increase sales: Use video ads to showcase your products or services and encourage viewers to make a purchase.
4. Boost engagement: Use video ads to create engaging content that encourages viewers to interact with your brand.
5. Build brand loyalty: Use video ads to connect with your existing customers and build a loyal following.
Defining Your Target Audience
1. Demographics: Consider the age, gender, and location of your target audience.
2. Interests: Look at the interests and hobbies of your target audience to create content that resonates with them.
3. Behaviour: Consider the behavior of your target audience, such as their online browsing habits and purchasing behavior.
4. Pain points: Identify the pain points of your target audience and create video ads that address their needs and offer solutions.
5. Buyer personas: Create buyer personas to help you better understand your target audience and create more targeted video ads.
Create Video Ads Using the Best Tool
You need to use the best video creation software to create engaging video ads for your product or service. I am going to recommend 3 software here…
CreateStudio
CreateStudio is considered one of the best video ads makers in the market. It offers various features that make it stand out from the rest, including an easy-to-use interface, a wide range of templates, and a massive library of pre-made assets.
With CreateStudio, you can create high-quality video ads quickly and easily without any prior experience or technical skills. The software provides users with over 50 pre-made video templates, which can be customized to create unique and engaging ads.
Renderforest
Renderforest is the second best video maker that offers a wide range of features to create engaging video ads. The software provides over 400 customizable templates, including product promos, explainers, and social media ads.
Renderforest also offers a library of pre-made assets, including animations, stock footage, and music tracks. Renderforest is an excellent choice for businesses looking to create highly targeted and engaging video ads.
HumanPal
HumanPal is the 3rd best AI-powered virtual spokesperson videos maker that lets you create engaging video ads. You can grab your viewer’s attention and stir up emotions with a wide selection of human characters available with different clothing styles, ethnicities, and professions.
Start Video Advertising
Once you created a video, you need to host your video on a video hosting platform like YouTube or Facebook. Next, you are ready to run your first video ads.
Video advertising has become an essential component of digital marketing due to its effectiveness in capturing the attention of potential customers and driving engagement.
There are several types of video ads, each with its unique advantages and examples, such as in-stream ads, out-stream ads, and more.
Using the best tool to create video ads depends on the specific needs of your business.
By leveraging video ads, your business can increase brand awareness, drive website traffic, and boost sales, making it a valuable investment for any video marketing strategy.
So, get started with it now. Good luck!
