In today’s world, when the world is strongly addicted to videos, nothing but proper video marketing can be a powerful way to engage your audience. With more companies realizing the power of video marketing, they are making use of a powerful marketing strategy to reach the potential market.
Besides, we are living in a world where smartphones are more accessible than our mouths. People spend most of their time on their smartphones, and since they lack time, video marketing has become increasingly popular in the market.
So, if you have a content idea and you know the way to use the video creation tools.
You can just sprinkle some creativity in those marketing videos and get ready to grab the market with your fantastic plan.
However, make sure that you have a strategy in mind as you will find many are doing the same.
So, unless you are backed with a powerful strategy and a stunning quality video with a perfect storyline.
What Is Video Marketing?
Video marketing is a process where the contents are published in the form of videos in order to get a huge number of viewers.
Most commonly, the videos get published on YouTube or any other social network where thousands of viewers are available to watch videos. Actually video marketing is part of social media marketing.
Thus, if you are a brand irrespective of the vertical, video marketing should definitely be your topmost priority. When you do it properly, videos are those formats that can spread your business message across the globe.
Since the larger group audience is available on social media and YouTube, it can become a powerful way for the brand to improve its visibility.
The best part about video marketing is that with the passing days, it is becoming easier with the passing time. The huge number of options that are available to marketers makes it easy for the business to achieve its goals.
There are multiple reasons that have increased the demand for video content.
Why Is Video Marketing So Powerful?
There are several reasons that make video marketing one of the most powerful techniques. Before we look into the many advantages that come with good video marketing for any brand, we will find out some statistics that tell about how video marketing is growing in the current market.
- 83% of US internet users have access to digital video contents
- 78% of the viewers love to watch online videos in a week, and 55% view videos every day. Moreover, 54% of consumers love to watch video content.
- 95% of the messages offered in video content are retained by the viewers, and compared to this, only 10% are from the text.
- 85% of businesses have realized the importance of video, and the graph has risen to 63%
Now that you have got the statistics about the growing demand, now we will look for the reasons for the growing demand for video marketing among brands.
- Videos are the simplest ways to get attention
- Videos can boost conversions to a huge extent compared to other formats
- Videos are a great way to start acquiring new customers
- Videos have a huge demand among the viewers
- Videos are a great way to build trust
- Video contents are something that is mostly preferred by Google
- Videos are the best ways to explain things in a better way
- Video offers encouragement to people to sharing
With the huge range of advantages that video content can offer to viewers, it has become a valuable choice.
However, if you are still not serious about it, you should check the following to understand the opportunities that you are missing out on by not having a proper marketing strategy.
Opportunities you are missing if the video is still not in your marketing strategy:
Now that you have learned about the many advantages of having a great video marketing strategy, you must check the things that you are losing by not having a good strategy.
1. You are not able to create the trust factor in your customers
When you don’t have a proper strategy that can help your video to reach the targeted market, you are missing out on your customers. Remember that customers would only trust businesses that can gain trust from them. Thus, you will have to do something more, and nothing like video content can create trust in our customers.
Remember, when you have products or services to offer which can be described in a video format, your customers get a better insight into you. When they are able to gain a better understanding of everything, they will reach for you. This, missing on video marketing means you are missing a huge number of valuable customers.
2. You are not explaining your products, or services to your valuable customers
Video is probably one of the best ways to explain your services or products. No wonder texts can do that, but when your customers are able to see and understand what they actually look like, they get knowledge about it.
This way, it becomes easier to understand if your products or services would benefit them in any way. Video is one and only the simplest way of making your customers get a better understanding of your products or services.
Remember, when you are able to create video content that explains everything and market them to reach your customer, you are doing the best thing. Using your effort in a strategic and profitable manner can be valuable.
3. You are not able to Influence Buying Decisions
A video is enough to make your customers understand your products or services. The video that you create with complete knowledge about your products or services would give complete insight to your viewers.
If they find that your products fit perfectly for your needs, they can turn into customers from viewers. Thus, video marketing strategy is something that becomes as valuable as anything in your business.
So, when you have a strategy that would help your viewers to promote your videos to the targeted market, you will be able to enjoy a better and bigger customer base. Make sure that you are promoting properly to reach the views and improve your business ROI.
4. You are losing your sales and conversions
When you do not have a proper marketing strategy and your videos are unable to reach potential viewers, you are the one at a major loss.
If your videos are convincing enough and they have the factors that can convert your viewers into customers, you are definitely losing your sales if you are not marketing your videos.
So once you have prepared a great video that you think can be valuable for your business, you need to create a strategy as well.
This way, your videos can get views and more conversions. Thus, when creating videos, you adjacently need to create a strategy.
5. You are not working on improving your ROI
Improving your business ROI is the prime lookout of business, and nothing like videos can do the best for you. When you have created stunning videos that have the products and services properly explained, you can stay assured that your viewers will be able to convert into your customers.
Remember that your videos must have the factors that can compel your viewers to turn. So to improve the business ROI, you must value your customers’ needs. Find out the targeted customers, and then start promoting your marketing videos based on the analysis. This way, you can achieve better results.
6. You are missing Higher Rank and Traffic from Google
If you are a part of this area for a long time, you must know that Google loves fresh content. When the fresh content is in the form of video, you must know that Google will value you more. The more you create and promote your video, the more are your chances to rank.
Invariably, ranking higher means getting more customers. Thus, keep creating great video content and start getting a better rank by impressing Google. This way, you can enjoy better ROI with better ranks.
7. You are missing YouTube potential and revenue
Videos are the best form of gaining a huge number of customers in a very short time. Since YouTube is a huge platform that has millions of active viewers in a day, having a video and using the platform for promotion can offer valuable results. When you have viewers that can get viewers, use the platform YouTube.
Leveraging the huge viewers of YouTube for your viewers can be valuable. This way, you can gain customers and help your businesses to grow in demand by reaching the customers.
8. You are not getting the social media users’ attention
You already know by now that people love videos. Most popular social media platforms have a different video section. This is because they understand the craze of video content. So if you are not publishing video content on the social platform, you are missing out on a range of valuable social media users.
Besides, missing social media users means you are missing out on a huge number of potential customers. So make sure you have a robust video marketing strategy and leverage the users of social media.
9. You are competing in the Red Ocean and your competitors are getting more customer
One of the biggest nightmares of any business is losing their customers and sending them to your competitors. If you are not creating a good video or promoting them properly, you are definitely making ways for your customers to your competitors. Thus, make sure that you are not leaving any customers by creating great video content.
10. Your brand story is not getting shared as the Video gets more social shares
Every brand has its story, and nothing can be better than sharing a brand story with your customers. This is probably the simplest way to connect with customers. However, if you don’t have a video where you can create a good storyline with your brand message clear and loud, you are definitely not making the most of it. Remember that videos get more shares, and hence when your videos get more shares, it gets to customers’ eyes.
So, make sure you are creating a video containing your brand story and sharing it on social media. This way, you will be able to get more likes, shares, and views.
11. You are spending a fortune on traditional marketing and ads
If you think that doing traditional marketing would be valuable instead of video marketing, then you are absolutely wrong. Not only are you spending a fortune on something that does not assure results but also you are missing out on your digital customers, which are absolutely huge.
So, rather than just doing the traditional marketing, pay attention to video marketing as well for a better result.
12. You fail to build relationships with your audience
One of the biggest advantages of having a video for your brand is that it offers a great chance to improve and build better relationships with your customers. As videos help to connect easily, this way you are improving the relationship with your customers.
Thus, bearing this in mind, you also have to create videos that can connect with your customers. Missing out on videos means you are missing your customers.
13. You are not doing marketing 24×7
One of the best things about video marketing is that even when you are not marketing, you are working on it. Remember that marketing is a continuous effort, and the more you keep doing it, the better you find the results.
Video is one of the processes that you will find going continuously, and people will be able to find it whenever they want. Thus, even when you are not doing anything, watching videos means you are marketing your products or services.
So make sure that you are not avoiding this process to get a great result.
6 Types of Videos Marketing you can start today with less budget
1. Product and Service Demo Videos:
You can create short demo videos of your products and services where you can explain your offerings. Giving a short storyline that your customers can relate to can be valuable for you. You can use the video creation tool to create a compelling demo video.
2. Educational or How-To Videos:
Apart from direct promotion, you can create educational videos by paying attention to the how-tos. Remember that viewers are mostly looking for innovative things, and thus a good how-to video can be a good choice.
However, make sure that the video is relevant to your business offerings and nature.
3. Explainer Animated Videos
One of the best things is to offer knowledge to your customers about the things that they want to know. Create an explainer animated video. There are many animated video creation tools available that you can choose to create such videos. Explainer videos are definitely a good choice to get your customers’ attention.
4. Livestream Videos
This is another common type of video that you can choose from the live stream. This is mostly done using social media platforms. You can offer live stream video, and this way, you can get most of the active customers.
5. Case Study Videos
You can create case study videos where you can describe the values of the services and products that you are offering. When you create a valuable case study video, you can stay assured that your costumes are getting some information that will be valuable for your business progress.
6. Customer Testimonial Videos
This is another most effective video content that you can create for your videos. You can take screenshots of the testimonials and then gather all of them together to create a video. Make sure you are keeping some attractive elements in the videos.
Can I start without a camera, studio, and expensive equipment?
Yes! If you are willing to create videos, you don’t have to own some amazing and expensive equipment. You can start with the use of many video creation tools where you will get the premade templates.
Later, if you start observing growth in your channel, you can move ahead and buy the amazing equipment that can help you to create even better and more attractive videos.
How can you create great video content on a tight budget?
If you have a tight budget, you can use the video creation tools that offer a 30-day free trial. Besides, there are many tools that are highly effective for beginners and do not charge much.
You can check for the reasonably priced video creation tool and start using it to create amazing videos. However, make sure that you have a strong storyline and concert that can grab attention.
Which are the tools available for video creation and editing?
There are many names available in the online market for you. Some of the most common video editing tools are:
- Adobe Premiere pro
- Apple iMovie
- Pinnacle Studio
- Cyberlink Powerdirector
If you are looking for video creation tools, then here are some of the most common names.
Which are the best video hosting sites?
There are many video hosting sites available in the market. If you are new to the market or a professional, you must take advantage of YouTube.
This is a renowned video hosting platform that has millions of viewers. However, apart from YouTube, you can choose:
Over to you
So now that you have got an idea about the things that you can get when you have a good marketing strategy for your video marketing, you should start immediately.
You must know that videos are the best and simplest ways of acquiring customers. They can offer a range of value to your business. If you have not started yet, you are definitely losing all of the mentioned opportunities.
So what are you waiting for?
Start creating your video and market properly to witness the multitude of advantages.